Questions sit unanswered
“Does it ship to Canada?” gets 40,000 impressions before anyone replies — on one of the twenty duplicate ads you’re running.
Ad comment management for Meta ads
Your ad’s comment section is closing sales. Or losing them.
MyWord puts every comment on every Facebook and Instagram ad in one inbox, drafts replies in your voice, and gets real customers and friends answering the questions that stop people from buying.
Early access is opening in small batches. No credit card.
Needs reply 6All 184Hidden 2
JR
Does this ship to Canada? And how long does it take?
ReplyAsk a friendLikeDone
Options 123
Yep! We ship to Canada — most orders land in 4–6 business days. Tracking hits your inbox the day it ships.
PolishPost reply
DK
Looks cheap tbh. Does it hold up after a few months?
ReplyAsk a friendHideDone
MMariaTexted
Facebook adsInstagram adsPartnership adsDuplicated & scaled adsBuilt by a 7-figure DTC brand
The problem
Your comment section is part of your ad. Nobody’s running it.
People read the comments before they buy. On a winning ad that’s been duplicated across ad sets, those comments are spread over dozens of posts — and the questions go unanswered.
Skeptics set the tone
The first comment people read is “scam?” or “just do push-ups lol.” No one who loves the product ever sees it to push back.
Comments are scattered
Ads Manager, the Page inbox, Instagram, Business Suite. Scaling a winner means more places to check, not fewer.
How it works
From scattered comments to social proof in three steps
- 1
Connect your ad account
Sign in with Facebook. MyWord finds every active ad and the Facebook and Instagram posts behind them — including duplicates that share a post.
- 2
See what needs a reply
Every comment, with the busiest ads first. Questions and concerns nobody on your side has answered are flagged. Praise and tags stay out of the way.
- 3
Answer — or ask your people to
Reply in your voice with one click, or text a customer or friend a comment to post from their own account. MyWord confirms when it’s live.
Features
Everything you need to manage Facebook and Instagram ad comments
Unified inbox
Every comment on every active ad. One place.
Facebook and Instagram comments from all your live ads, ranked so the ads with open questions and the most spend come first. New comments show up within seconds.
- Questions, concerns and buying questions flagged automatically
- Reply, like, hide or delete without leaving MyWord
- Mark comments done or clear a whole ad in one click
Needs reply 6All 184Hidden 2
JR
Does this ship to Canada? And how long does it take?
ReplyAsk a friendLikeDone
DK
Looks cheap tbh. Does it hold up after a few months?
ReplyAsk a friendHideDone
MMariaTexted
Replies in your voice
Answers that sound like you wrote them. Because you approve every one.
MyWord reads the ad’s own script — it transcribes the video — plus the facts you’ve given it, then drafts three different replies. Pick one, tweak it, post it. Nothing ever posts on its own.
- Uses your ad’s claims, guarantees and details
- Matches your tone, never invents prices or results
- Polishes your own dictated drafts too
TC
Can’t I just do push-ups on the floor?
Options 123
You totally can! The board just moves your hands into different positions, so each set hits chest, shoulders or triceps instead of the same push-up every day.
Option 2Floor push-ups are great. This makes it easy to switch muscle groups without guessing where your hands go.
PolishPost reply
Drafted from your ad’s script and brand facts · never posts on its own
Ask a friend
The best answer to a skeptic comes from a real customer.
Pick someone from your contacts. MyWord texts them a private link with the comment and a suggested reply they can edit. They post from their own account, and MyWord confirms it went up in the right place.
- No app or account needed for them
- Clear “tap Reply, not Add a comment” instructions
- Automatic 48-hour reminder, one time only
Messages
MyWord for Aurora Goods: your reply-to-a-comment request is ready. Post it as a reply under their comment. Open it here: usemyword.com/t#…
on it 👍
DK
Looks cheap tbh. Does it hold up after a few months?
MR
had mine since march and it’s honestly still like new. the handles are the sturdiest part
MMariaReplied ✓
Conversation plans
Launch new ads with a comment section that answers itself.
Tell MyWord what matters — testimonials, objections, the bundle. It reads the ad and drafts the threads real buyers ask about. Assign each one, and MyWord sends them out in order, waits for each to go live, and releases the next reply.
- Built from the ad’s own script
- Real owners only for experience comments
- Everyone posts in their own words
Founder story v36 threads · 4 of 14 posted
Question
“does it work if I can only do like 5 push-ups?”
JeremyPosted ✓
Reply
“I started at 3. the color zones make it way easier to build up”
Madi · ownerTexted
Concern
“$89 for a board??”
JadenScheduled
Reply
“cheaper than one month of my gym lol”
Your brandWaiting
Analytics
See what your comment section is worth.
Views, comments, reply rate and conversion rate for any date range, compared to the period before. Know whether answering faster moves the numbers.
- Pulled straight from Meta
- Reply rate across every ad
- Your time zone, your date ranges
Reply rate87%↑ 54%
Comments412
Views1.2M
Illustration. Your numbers come straight from Meta.
Honest by design
Real people. Real words. Your call on every post.
MyWord is built to get more of your real community into your comments — not to fake it.
- Experience comments only go to people who actually own the product, and they’re told to change anything that isn’t true for them.
- Everyone posts from their own account, in their own words. MyWord never posts as them.
- Nothing is hidden, deleted or replied to automatically. You approve every action.
- Texts only go to people who opted in, and they can stop any time.
Pricing
Simple plans that pay for themselves with one saved sale a day
Early-access members get founding pricing when we open up.
Starter
$49/month
For one brand getting its comments under control.
Join the waitlist- 1 ad account
- Up to 25 active ads
- Unified comment inbox
- AI reply suggestions
- Ask a friend (250 texts/mo)
- Analytics
Most popular
Growth
$99/month
For brands scaling winners across many ads.
Join the waitlist- 1 ad account
- Unlimited active ads
- Everything in Starter
- Conversation plans
- 1,000 texts/mo
- Priority support
Agency
$249/month
For agencies and multi-brand teams.
Join the waitlist- Up to 5 brands
- Unlimited active ads
- Everything in Growth
- 3,000 texts/mo
- Hands-on onboarding
No. MyWord drafts and organizes; you approve every reply, hide or delete. When you ask a friend or customer to comment, they post it themselves from their own account.
No. MyWord helps real people who know or use your product show up in your comments. Experience comments only go to people who own the product, everyone can edit or skip, and they post in their own name. If someone has a connection to your brand, they should be comfortable saying so.
You sign in with Facebook and choose the ad account and Pages to connect. MyWord reads your active ads and their comments, and only replies, hides or deletes when you click to do it. You can disconnect any time.
Yes. Comments from Instagram placements of your ads show up in the same inbox as Facebook, and you can reply to them from MyWord.
Instagram partnership ads work today. Facebook partnership posts live on the creator’s Page, so the creator needs to give you access to their Page before MyWord can read those comments.
No. They get a text with a private link that shows exactly what to post and where. They opt in once, and can stop any time by replying STOP.
Only if you tell it to. MyWord flags concerns so you can answer them — a well-answered objection usually sells better than a hidden one.
Yes. The Agency plan covers multiple brands. Tell us about your setup when you join the waitlist.
We’re onboarding brands in small batches. Join the waitlist and we’ll reach out personally when your spot opens.
Stop letting unanswered comments cost you sales.
Join the early-access list. We’re onboarding brands in small batches, personally.